Why I Started My Own Business

Happy New Year. 🤍I’ve been wanting to start writing here for a while, and something about a new year feels like permission to begin — even if it’s imperfect, even if I’m still figuring it out.So here’s my first post, and honestly… it’s the best place to start:

The Focus Problem

For a long time, I thought I had a focus problem. My brain moves fast. I jump from idea to idea. I’m pretty sure I have ADHD… but that might be its own blog post. 😅And yes — there are usually about 37 tabs open. Mentally and on my laptop.When people ask why I started my own business, the answer isn’t just “freedom” or “I wanted to be my own boss.” It’s simpler than that: I needed a container for how my brain works.

Pregnancy was the push

Getting pregnant was the moment that really made it click. Because as much as I loved becoming a mom, I also wanted to still feel like me — not just the person wiping butts, throwing away diapers, and wondering why there’s always a pile of laundry no matter how many times I blink. 😂I wanted something meaningful — something that was for my family and for me. And I knew that if I didn’t build something that fit my brain and my life, I was going to feel stuck.

The “too many tabs” era

I’ve always had intensity. When I care about something, I’m all in. I want to do it right, do it well, and do it now. And when life gets stressful? I don’t forget to eat… I snack. A lot. (That’s my coping mechanism, okay.) 😅But intensity without structure can start to feel like chaos. I had:

• too many ideas

• too many “I should do this” thoughts

• too many moving parts

• not enough systems to hold the weight

And I want to be clear: I’m still a work in progress. I’m not writing this from the finish line — I’m writing it from the middle.

I’ve always been an entrepreneur at heart

This didn’t come out of nowhere. Even back in school, I was always thinking, “How can I make extra money?” I sold sandwiches for pocket money. Like… tell me that’s not early entrepreneurship. 😅I’ve always been a builder. I’ve always had ideas. The difference now is I’m learning how to support those ideas with structure.

Choosing structure (one system at a time)

At some point, I stopped calling myself “too much” or “all over the place,” and asked a better question: “What if this is just how I’m wired… and I need a life that works with that?”So I started building simple systems that made life feel lighter:

• clearer routines

• fewer daily decisions

• better boundaries

• a way to keep moving even when my brain feels scattered

"Structure didn’t kill my creativity. It gave it a place to land."

The heart of it

So why did I start my own business? Because pregnancy reminded me I still needed something that was mine — something meaningful outside of mom life. Because I’ve always been an entrepreneur at heart. And because I’m learning how to take “scattered” and turn it into something steady… one week, one system, one step at a time.That’s how I build. That’s how I lead. And that’s the kind of work I’m committed to creating. If you’re building something too, I’ll be sharing the systems and lessons that help me stay steady — so you can keep going without burning out.Happy New Year. Let’s build something that lasts.